These Are the Top Destinations for 2025 According to Booking.com
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A Booking.com report used booking data from August 1st and October 31st, 2024, for stays between December 1st and February 28th, 2025, to determine next year’s top travel destinations. Here’s a look at the top travel destinations on everyone’s bucket lists in 2025.
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Sanya, China
According to Booking.com, Sanya, China, is the top trending travel destination for 2025. Sanya is a city on the southern end of China’s Hainan Island, and it is often referred to as “China’s Hawaii.” Year-round warm weather, dazzling beaches, and upscale beach resorts are just some of the city’s main draws.
With over 12.4 miles (20 kilometers) of coastline, Sanya offers travelers a fascinating blend of natural wonders. Highlights include Yanoda Rainforest, Tianya Haijiao, and Yalong Bay. Noctourism and health-focused trips are two common travel trends in Sanya.
According to Gov.cn, Sanya has also experienced a boom in cruise tourism, securing third spot in China for inbound and outbound passengers.
Read also: Top Countries You Can’t Afford To Miss
Trieste, Italy
In second place is Trieste, the capital of Italy’s Friuli Venezia Giulia region. Trieste is a go-to Italian tourist destination for history and natural beauty. It offers travelers a melting pot of Italian, Austrian, and Slovenian heritage.
A recent In Trieste report reveals that the region’s Io Sono Friuli Venezia Giulia tourism campaign has significantly boosted tourism figures in Trieste. In 2023, a record-breaking 10 million tourists visited the area. Meanwhile, hotel reservations in Trieste for the summer of 2024 surged by 8% to 10%.
Vintage voyaging and alternative itineraries are two of Trieste’s most common travel trends. Trieste’s fascinating mix of historical architecture and cultures is perfect for travelers seeking unique experiences.
Read also: Top European Destinations for Nature Lovers
João Pessoa, Brazil
João Pessoa, a coastal city in Brazil, is the third top trending travel destination for 2025. Due to its easternmost location in South America, the city is also known as the ‘Sun Gate.’ It is renowned for its natural landscapes and rich cultural heritage. Significant draws to the city include its botanical gardens, pristine beaches, and historic architecture.
João Pessoa’s growth in popularity is due to adventure travelers and the increase in travelers who seek more health-focused, environmentally friendly vacations. Its prime location for travelers seeking wellness-focused retreats ties in with the passport to immortality trend.
Furthermore, João Pessoa’s beautiful beaches, historic sites, and natural parks make it a top destination for multigenerational trips.
Read also: Most Stunning Countries To Explore
Tromsø, Norway
Tromsø, the largest city in Norway, is 2025’s fourth top trending destination. Located 217 miles (350 kilometers) north of the Arctic Circle, Tromsø is one of the world’s best places to spot the Northern Lights. The city’s breathtaking fjords, Arctic wildlife, and remote wilderness also provide the perfect setting for adventure travelers.
As a prime destination for experiencing the Northern Lights, Tromsø fits perfectly in the Noctourism trend. Adventures for all ages and neuro-inclusivity are also common trends in the city. According to Avinor statistics, Tromsø experienced a 126% increase in passengers arriving by international flights in January 2024 compared with January 2023.
Forbes puts this popularity growth down to the city’s essential facilities and cultural amenities.
Read also: Best Countries to Experience a High Quality of Living
Willemstad, Curaçao
The world’s fifth trending travel destination for 2025 is Willemstad, Curaçao. The capital of Curaçao, Willemstad is already a popular travel destination in the Caribbean, famed for its vibrant colonial buildings, rich history, and picturesque scenery. Recognized as a UNESCO World Heritage Site, iconic attractions in Willemstad include Queen Emma Bridge, Museum Kurá Hulanda, and Mambo Beach Boulevard.
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Willemstad is ideal for travelers who seek relaxation, history, and lush scenery. Two of Willemstad’s most common travel trends are vintage voyaging and spending kids’ inheritance (SKI). Booking.com reports that 46% of travelers would prefer to spend their money on a once-in-a-lifetime trip rather than leaving it as an inheritance.
Read also: Most Welcoming Countries Around the Globe
Tignes, France
Tignes, a haven for outdoor adventure and winter sports in the French Alps, is the sixth top destination for 2025. According to World Population Review, France is the most visited country globally, welcoming more than 110 million visitors yearly. That said, it’s hardly surprising a French tourist destination made the cut.
Tignes draws travelers in with the promise of exciting outdoor activities like skiing and snowboarding. The après-ski culture is also a significant draw. Adventures for all ages is the current travel trend in Tignes, particularly among baby boomers (those born between 1946 and 1964).
Tignes is also an attractive proposition in summer thanks to its hiking trails, water sports, and horseback riding.
Read also: Must-Visit Spots Across France
San Pedro de Atacama, Chile
San Pedro de Atacama in Chile is the seventh top trending travel destination for 2025. Located in one of the world’s driest deserts, the town is set on an arid high plateau in the Andes mountains in northeastern Chile. The remote location is famed for its natural wonders, adventure tours, and towering volcanoes.
The region is also recognized for its clear night skies, making it a popular destination for noctourism. Holidays to San Pedro de Atacama allow travelers to connect with nature.
According to Voyagers, a key driving factor behind Chile’s surging tourism industry is the new Visa-free travel policy. This policy grants visa-free entry to travelers from 94 different countries.
Read also: Must-See Destinations Around the World
Naha, Okinawa, Japan
Naha, the capital of Okinawa, in Japan, is the eighth top trending travel destination for 2025. Neuro-inclusivity and alternative itineraries are two of the city’s most common travel trends.
Naha offers travelers a diverse mix of traditional Ryukyuan culture and modern city life.
The city’s peaceful gardens, historic sites, and sensory-friendly environment make it a suitable destination for neurodivergent travelers. Meanwhile, travelers can use various AI tools to create bespoke itineraries specific to their requirements.
Visitors can experience the lively atmosphere of Kokusai Street and discover historic sites like Shuri Castle. Simultaneously, Naha’s cuisine offers distinct Japanese flavors and regional culinary traditions. Naha appeals to both laid-back travelers and cultural explorers.
Read also: Top Reasons To Appreciate Japan
Villajoyosa, Spain
Villajoyosa is a coastal town along Spain’s Costa Blanca. It’s also the world’s ninth top destination for travel in 2025. Spain is the eighth most visited country in the world. As such, it’s no surprise to see a Spanish tourist destination on this list.
However, few tourists would’ve predicted that Villajoyosa would be the top trending destination. Current travel trends in Villajoyosa include vintage voyaging and adventures for all ages. The town’s traditional architecture, vibrant streets, and fishing heritage make it the perfect spot for travelers seeking deeper cultural connections.
It’s also a relaxing travel destination for multigenerational vacations. Families can enjoy culturally enriching attractions, sunny beach days, and scenic walks.
Read also: Unmissable Places To Visit in Europe
Houston, Texas, United States
Houston is a large city in the state of Texas, United States. It’s the 10th top trending travel destination for 2025 and the fourth largest city in the United States. Welcoming more than 50 million visitors yearly, Houston is no stranger to tourism.
Houston offers travelers a blend of classic Southern charm and exciting tourist attractions. Popular travel trends in Houston going into 2025 include adventures for all ages and alternative itineraries. Houston’s family-friendly attractions and culturally diverse experiences make it perfect for multigenerational trips.
Meanwhile, using AI tools to create personalized itineraries, travelers can look forward to finding hidden gem attractions and off-the-beaten-track locations.
Read also: America’s Best Travel Destinations
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